The Serenity Approach

Your brand is not just another project for us; it’s a story waiting to be told.

There’s nothing in the world we love more than people and their incredible business ideas. Here’s how our team of creative experts puts this passion into practice:

At Serenity, it’s extremely important for us to get to know you, your business, and your brand. Forging such a strong relationship allows us to craft an accurate, elegant, and creative digital representation of your brand that aligns with your priorities and intentions.
Not only does working hand-in-hand with business owners give us the information and inspiration to do your brand justice across digital formats, but we’re also simply in awe of what business owners do for their communities and we love hearing about it.
At Serenity, our primary activity is forging relationships through creative communication. Our primary goal is to create strong, positive relationships between your brand and your audiences. This involves producing memorable and engaging digital content that encapsulates your brand and takes the audience’s needs and interests seriously.
This means we aren’t only expert creatives, but experts in people and communication, too. Like matchmakers, we facilitate enduring and fruitful connections between both businesses and their audiences by taking the priorities of both parties very seriously.
We’re picky about our people, because we know that people do their best work when they’re inspired. So, we seek out creative experts who are passionate about our mission, aligned with our values, and extremely skilled at what they do. With experience working with clients in more than 20 industries, the Serenity team is more than ready to bring your visions to life.
We’re a team of local experts who are active and committed members of your community. This gives us (and you) a leg-up: it’s one thing to know about how an industry works, but to truly understand and experience that industry in a specific community gives us invaluable insight that helps us build a complete and nuanced understanding of your business in its everyday context.
Our active involvement and integration into the Oakville, Hamilton, and Burlington communities is unique—we prioritize and value our local, accessible and in-house creations.

Our Mission

What’s in a name?

We’re named “Serenity” because it’s our mission to provide business owners in the Oakville, Hamilton, and Burlington areas a stress-free creative asset development experience. We’re here to collaborate with you, and we’re committed to consistently delivering on our promises. We bring creative solutions to the table for you, specifically. So, we want you to be picky! It’s our goal to become a trusted extension of your team, so you can comfortably delegate creative tasks to us without having to worry about any of the logistics. With Serenity, you can trust us to be there not just for you, but with you, every time.

Our Values

In many other industries, the adage “it’s not personal, it’s just business” rings true. But at Serenity, we’re flipping that script. Because we know that your business is personal—its growth, success, and reputation are important to you, personally. Beyond that, your business is made up of people, to many of whom your business brings livelihood and joy (not to mention you probably care pretty deeply about your team).

Which means that it’s personal, not just business.

And at Serenity, we understand how much weight this carries and what it actually means to take on the task of creating digital content that represents your organization in a way that you’re proud of. It’s an immense responsibility.

Serenity’s core values grow out of this fundamental philosophy:

We want to know you! We want to hear your story. It’s important to us, not only because it helps us do our job well, but also because we’re genuinely interested in what you have to say. We’re committed to being both expert creatives AND expert listeners.
Creativity makes the world go round! It’s the impetus behind great art, great music, and excellent marketing. Our team loves to create and everyone here has a background in one of the creative arts.
Not only are we aiming to educate your current and potential audiences about why they should love your business, we’re also committed to educating business owners on digital marketing practices. When we collaborate with businesses, we are as open and transparent as possible about our processes, recommendations, and strategies. You’ll never be left in the dark.

We’re also committed to education in the sense that our team is proudly made up of experts who are actively seeking out ways to learn more about their craft and to hone their skills. Serenity’s owner, Santina Hughes, practices this value daily and is an expert in education with her University background in education and teaching. We’re all committing to better ourselves so that we can deliver to you the absolute best version of our work.

On top of this, we hope you’ll be inspired by our work! Creative asset development is a uniquely inventive and personal process, and we hope you’ll be as inspired by our work as we are by yours.
We pride ourselves on balancing high-quality creative work with equally high-quality customer service. We won’t ever assume we know your business better than we do, nor will we ever assume that we know what you want. We’ll ask you, every time. You, your ideas, and the things you have to say are extremely important to us.